Logo & Identity Design

Logo design is the first building block in constructing your corporate identity, image and brand. A logo's design is also the first impression your customers have of your company. For that reason alone, it is important that your logo design attracts attention, captures the essence of your business in a simple glance and leaves a lasting impression.

Over time, as you build your identity and brand, customers will associate the qualities of your company with your logo.

Our Logo Design Process

The Surf Project has more than twenty five years experience in creating effective logo designs and branding campaigns for our clients. For us, it's more than just putting something pretty down on the page. We get inside your head and your business. We discover what your company does, what it does well, what your company culture is all about and what your business values are. We discover your passions and key drivers in your business. And we look at what your competition is doing, and what look and feel they are trying to achieve.

After we gather this information, we start a process of mocking up ideas from as many angles as possible. Sometimes the logo process is so obvious. The companies' products, services, values and business practices scream out and demand a look to convey the message. Other times, it's much more developmental, and the customer develops the concepts as we go through the process.

Once we have many choices to view, the customer can then communicate the direction they feel best conveys the perception/branding of the company. We typically will go through 3 to 4 rounds of revisions and development to achieve a successful logo.

Revitalize an Existing Logo

If you feel that your logo design does not convey who you are, consider giving it a makeover. The new design does not have to be totally different, but can grow out of your existing logo. That way you retain what you have already invested in your brand and with a new look, show the world a new contemporary you. A revitalized logo can invigorate you, your employees and your business.